Thursday 26 March 2009

The Rise and Rise of Elke Heidenreich

I've written about La Heidenreich before, the "most influential woman in German culture". Just when her star seemed to be waning - she got the sack from her TV show and the click rating or whatever it's called for the internet version was pretty unimpressive - she's back in the headlines again. Heidenreich has launched the first season of her own imprint, pithily named Edition Elke Heidenreich, combining literature and music in four Heidenreich-esque publications. They look like beautifully made books: two non-fiction titles, a Tuscany novel by Günther Freitag and a re-release of Franz Werfel's Roman der Oper from 1923 (published in English as Verdi. A Novel of the Opera).

Watch out for advertising spreads in Brigitte, the women's magazine that shifts more books than any other publication, and the more masculine mustachio'd press.

No comments: